The notion of social business, resonates to many people today, given that we are seeing the swift change to more transparent business practices. And true engagement to the different constituents within the ecology for the enterprise, being the customers, consumers, partners, suppliers and obviously the leadership & workforce.
Why will open be so engraved to what we do in our everyday work. It all boils down to be authentic. Companies will not prosper with double standards, simple as that! Or as Lincoln ones said, character is like a tree, and reputation is the shadow.
For us who actively participate in this change, it is a true prerogative.
What facinates me, is what happends when we get the mutual adjustment of the crowds. Conversations orchestrated in similar ways as the virtual choir. We build bonds and relations, through our insigts and emotions to relate and see other peoples interests resonate our own being.
The creation of constituencies will emerge, and if these groups of people sharing values and insights also nourish curiousity and serendipity to new ideas. We are on the right path, again open! Contrasting this is the personalization of delivery. A matter of filter the abundance of triggers, feeds, content and flow of events that takes place all over the place. This notion is already very in front today in politics in US blocking their economy. This creates stove pipes, and balkanization of something that should go the opposite way. The bots already raise this issue of filter bubbles, i.e. the feed in Facebook or Social Search from Google. Algoritmic filtering in conjunction with social filtering might ease our minds in short term, but these small world scenes have to intersect and be intertwined! Our Circles overlap, as in the recent G+ design!
So if you are running a business, or are about the embark in the enterprise world. I would bring out the eminence of your workforce. As people connect with people, and embeddning this into the core values. Every discrete unite of practice will lever new knowledge creation. And build constintuency that will be a competitive advantage, regardless of what type of business you do.
The fear of loosing control, when the workforce speaks up (as in social media), should rather be reflected back to the leadership who fails to behave and act in the open. A good coach and thought leader will get people engaged to the cause and mission if the ways of working also is lived by the managers. The social networks run our lives, and helps us in continous learning. That is key to all this!
The art of long view, have to be intersected into how you run your business. Diversity and always learning and innovating outside your comfort zones, charge the influencers. From the inside out!
Who you are, speaks out so loudly, that I can hardly hear what you say!
We are seeing the contours of a new collaborative profession. The path to co-creating the social business.