Enterprise Inferno, are you Content?


There is a big divide in how the internal information environment, e.g. intranet, we use daily in any work practice works compared to our external use of Internet services and resources. Being a researcher with focus on enterprise content management, knowledge management and social networking this becomes the beacon and most obvious reply I get daily from respondents in either surveys or in interviews.

Enterprises do emerge, and grow into the big corporations over time, depending upon the business climate they act within and time. Enterprises are social constructs, where our inbuilt behaviour of using tools will be the competitive advantage if the human actors will be content with their task.

Being social implies that we act with different facets (mind-sets) depending in what network our interaction takes part. Our minds share ideas, interests or other relational aspects to life. The outfit we carry relates to our perceived role in the network, e.g. while at work we have assigned roles and responsibilities that come with expected outcome, look and feel. Our experience and know-how is embodied in the craftsmanship, in how we act and solve problems at hand. We all depend upon given infrastructures in life, as traffic rules, or shared spaces like Intranet, cities or houses. We walk around in this maze of defined or undefined infrastructure. In our quest to reach out to our networks and engage in conversations, we have always used different communication tools, today reflected with Internet use. Media is our storytelling techniques to share insights stored on papyrus scrolls or multimedia spaces like YouTube. Lastly we hang out in groups/networks, like to play different characters in these settings, either being within the family, with friends, co-workers, or neighbours or fellow citizens.

being social

being social

The business environment that we all act within stresses new options to solve our daily tasks at hand with our peers and with good leadership (if possible). The problem is that size doesn’t always matter if the counterpart of competitive advantage lies in the hands of human’s social behaviour. Obviously some businesses have very expensive tools (resources), and in the industrial era the access to these resources gave an upper hand.

How to cope with this inferno? The answer might be within reach, when corporations turn into networked entities within their realm and embrace the emerging collaborative opportunities outside the company walls. Not invented here, might be the key to future success, if cultivated into the spines of culture of the enterprise. If corporations don’t accelerate and become more adaptive and agile, they will become yesterday’s news, and left over’s in the trash bin of the enterprise world. Simply put, end-users realising that their internal information environment won’t realise good enough findability, will refocus outside the company wall. With despair reaching out to the larger community living on Internet.

A Healthcare & Lifescience scenario

What is the enterprise today? It is all about networks! A very recent and hot topic, that will be useful to illustrate the new tapestry, is the healthcare and life science space.

There are obvious actors in the network, but they fail to converge into a coherent semantic space, where the citizen and patients will be tightly intersected. The bolts in this meccano are the enterprise applications supporting the process, to either provide efficient healthcare, or develop new treatments that will improve life for us being humans. All supporting information systems within the work practice have grown out of proportions, and now when national or international actors try to harmonise the structure. They fail to see the crispy and clear picture! Focus should be set to the edges and use interoperability as one building block, combined with social constructs and behaviours deeply embedded into the pragmatic work practice. Instead the technology and deterministic worldview still prevail: lets build ONE system (large scale)

One Ring to rule them all, One Ring to find them,
One Ring to bring them all and in the darkness bind them

All available research within the domain enterprise wide system, enterprise architecture and the diffusion of technology, shows with thousands of academic papers and best-practice and valued data that this path will only lead to failure.

Crowdsourcing and inviting the citizen and patients to a co-creation of better healthcare and life science is the only feasible route. The national imperatives should only state traffic rules, improve network infrastructure, such as interoperability means and reach for open innovation spaces where practitioners will be able to create common good. One outstanding critical issue relates to new identity and security management standards to be able to be more open without loosing credibility. Patient data shouldn’t be widely open!

Emerging Architectures will rule

It is all happening as we speak that new value networks create both greater speed to change and real value back to the end-user community than traditional value chains ever have. For IS/IT professionals one have to cope with the perpetual beta and technology drifting as the building block in the architecture. Good examples with Twitter ecology, or Facebook and Google Open API Lego pieces. The enterprises that release to power in ‘emerging architecture‘, and open innovation in their value network will get content end-users. And the inside-out picture will be blended into new ways of doing business, e.g. enterprise 2.0 thinking. The culture of change is represented by for instance Cisco, as Tom Malone, a professor at the MIT Sloan School of Management, sees Cisco as a pioneer for a larger trend. Traditionally, he says, management was about “command and control”. Now, as technology makes communication much cheaper, bosses should move to a more flexible view, best described as “co-ordinate and cultivate

4 Responses to Enterprise Inferno, are you Content?

  1. […] in two different time zones, since change on the Net is in hyperspace speed, whereas internal enterprise change takes much longer time. Still intranet is a poor reflection of Internet behaviour, and usually way behind in ease of use. […]

  2. preventivi says:

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    per avermi accettato.

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