Search Patterns and reasons why we fail

Time invested into user interfaces related to search still prevail second to traditional web and portal navigation schemes in any large scale web effort. Regardless internal or external. This is something that strikes me as rather strange, given the simple fact that all survey I have undertaken within my own research on portals, end-users express the urgent need to “find” things as their key take away.

In swedish we use the term bondförnuft, or common sense, which sometimes gets lost in the political re-design warfare in big-corps. 😉 Well as always my dear guru have simplified this into very tangible slides and illustrations.


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