Things that matter in life!

October 6, 2011

Moved by the event today when I got the news about Steve Jobs death, I realise how intriguing his masterpiece Apple and the ecology around this is. Condolances to Steve’s family, a great loss for You and all of us.

Excellence in all the things you do in life, since you only got one. Have been inprinted by Steve’s notion.

Your time is limited so don’t waste it living someone else’s life

My first encounter with Apple devices goes way back into the mid 80’s when I started my education at the University and learned to master Apple II and Apple Lisa. Loading the operating system on floppy disks, and using the mouse.  1987 I bought my very first computer Macintosh SE/30 for a huge pile of money (36500SEK) given that I still were a student. This piece of art, still works fine, and live a second life at our summer residence re-painted (when I gave it away to my younger sister) with bright blue-metalic paint ;-) In late 80’s this was a very fast computer, with 4mb ram and 40gb HD?! I still have all the software intact, it is a closed system but it runs without any errors….

Movin’ into business post graduation I had to convert to Unix (SUN) and later the PC domain. Stuck in this business suit machinery for more than a decade. Only to envy the ‘creative’ fellow staff members of our Internet start-up who used Mac ;-) My first Personal Digital Assistent was the famous MP100 based upon the Newton technology. I still have this somewhere in the PDA graveyard at home. A fun device, but it couldn’t measure up to the expectations until Apple released its second coming in the tablet space being the iPad ;-)

Going back to University to start my research and PhD journey I were given the options to pick Mac again, so since 2004/5 I mainly use Mac, in combo with all kinds of flavors of PC’s. The home-office and devices there have all been Apple-fied. ;-) From iPhones, iPads, iMacs, miniMacs, MacBook’s and so forth…

Why one might ask? It simply works…as for my first Macintosh SE/30 24yrs later? none of my PCs run that long….

I have a dual personality to the Apple brand. First I do like the appearance, the way things work, design and all, but I have great doubts about the walled-garden approach. Since I do practice, and preach in my lectures about open-innovation, open leadership, open business models and do like open-source… it really do not match the way Apple is run at all? How comes? Being human and irrational! One can have several personas I reckon!

Today all media, and the web have been flooded by messages about Steve Jobs and his genius. I can only summon the hymn to him. But as the dark side of the moon, he also had a bit strange ways of working, the extreme control pattern. Empathic is not a word I have found yet when Googling his name? Innovative yes!

Things that matter in life is related to love, to your family and friends, close circles, to what you do professionally and by sheer interest of creating and sharing your insights and know-how of things to do greater good. My beloved mother recently got her first iPad2 and it has become emboddied with her, given her hospitalisation. It makes her connected to life outside the walls, medicines and treatments. This connected environment improves her wellbeing.

I think this is why we keep our Apple things close to our personalities as Gollums expression:

My precious

As my wife is teasing me with when I lose sight of my iPad or iPhone ;-)

I hope that the good things from the corporate culture within Apple will continue to bring us with marvellous devices. Having Steve’s spirit engraved into the walls.


Bring out the eminence of your workforce

September 22, 2011

The notion of social business, resonates to many people today, given that we are seeing the swift change to more transparent business practices. And true engagement to the different constituents within the ecology for the enterprise, being the customers, consumers, partners, suppliers and obviously the leadership & workforce.

Why will open be so engraved to what we do in our everyday work. It all boils down to be authentic. Companies will not prosper with double standards, simple as that! Or as Lincoln ones said, character is like a tree, and reputation is the shadow.

For us who actively participate in this change, it is a true prerogative.

What facinates me, is what happends when we get the mutual adjustment of the crowds. Conversations orchestrated in similar ways as the virtual choir. We build bonds and relations, through our insigts and emotions to relate and see other peoples interests resonate our own being.

The creation of constituencies will emerge, and if these groups of people sharing values and insights also nourish curiousity and serendipity to new ideas. We are on the right path, again open! Contrasting this is the personalization of delivery. A matter of filter the abundance of triggers, feeds, content and flow of events that takes place all over the place. This notion is already very in front today in politics in US blocking their economy. This creates stove pipes, and balkanization of something that should go the opposite way. The bots already raise this issue of filter bubbles, i.e. the feed in Facebook or Social Search from Google. Algoritmic filtering in conjunction with social filtering might ease our minds in short term, but these small world scenes have to intersect and be intertwined! Our Circles overlap, as in the recent G+ design!

So if you are running a business, or are about the embark in the enterprise world. I would bring out the eminence of your workforce.  As people connect with people, and embeddning this into the core values. Every discrete unite of practice will lever new knowledge creation. And build constintuency that will be a competitive advantage, regardless of what type of business you do.

The fear of loosing control, when the workforce speaks up (as in social media), should rather be reflected back to the leadership who fails to behave and act in the open. A good coach and thought leader will get people engaged to the cause and mission if the ways of working also is lived by the managers. The social networks run our lives, and helps us in continous learning. That is key to all this!

The art of long view, have to be intersected into how you run your business. Diversity and always learning and innovating outside your comfort zones, charge the influencers. From the inside out!

Who you are, speaks out so loudly, that I can hardly hear what you say!

We are seeing the contours of a new collaborative profession. The path to co-creating the social business.


Information Tidbits in the social fabric!

May 19, 2011

Terminology, is what we talk about in our daily practices, share insigts and ideas with peers related to our business processes and embeded/intersected into our information systems. To harmonise, standardise and communicate coherent use of terms across the enterprise is a continuous improvement (think ‘lean‘). There will never be one golden standard only useful tidbits in the social fabric!

Lately we have seen an abundance of ‘terminology’ feeds into the ‘social’ realm. As Social Business, or Social Collaboration. This is an obvious tautology, never the less it comes into fashion ;-) In my research practice I have the refined use of terminology amongst peers, to get acceptance in relevant contributions to my part of the world, same goes when I do put on the business suit (like Mr Walker contrasting the Phantom). Same thing with different ways of communicating!

I took a detour into my reference litterature to grasp things ahead of me, and realised still how crispy and mindblowing the book ‘The Social Life of Information‘ is! Even if it was written during the haydays of 1998 (internet era or dot com) all things match with todays business arena. When we talk about the emerging social intranet (or social collaboration, or enterprise 2.0, etc), we as IS/IT-saviours get hooked into TOOLS! and forget that the social fabric that makes up any organisation. People will undertake predictable irrational uses.

As Mr James Robertsen, states in his recent post:

You can’t change corporate culture using social tools

Spot-on!

Communication and conversations amongst people is all about sense-making to cope with your everyday persuit. Hence in the midst of this resides our terminology, the way we express our self, manifest our agreements and rule out our policies and procedures to work together in a polite and easy manner. To narrow down the scope for this post into the theme around social intranet. I took the itchy part called Findability! One albatross around his neck, that any intranet manager could testify is intranets poor findability. Pragmatically we all agree that it should be easy to find things of high relevance to my needs, second it would be sweet if it also were simple to contribute in such a manner that I add things with high quality. And not dilute the information landscape with abundance of crap!

So findability isn’t a quest for a new search engine of preferred taste, it is all about pragmatic use of search patterns, and provision with good/simple to use information management practices. In all this our terminology is the glue to sense-making. Hence if one took a snippet of the social intranet tools and used it to cope with ‘the enterprise terminology‘! These terms are heavily embedded into the ICT tools we use. Be it in the Business Applications arena (structured data) or Enterprise Content Management arena ( unstructured data).

controlled vocabularies

Here in this hot-spot we really could get attention, engagement and lively debates about the use of words in the enterprise, and their different interpretations. Social as anything! and for a good cause. With this practice in place (networked governance), the future state of  enterprise linked data makes sense in everyday business. And we would also get pathways for our wayfinding to corporate culture and social fabric via the conversations around terminology….set into action in search engine refinement, guided classification means in any provision and so forth. All in all improving the information architecture and obviously findability….


Rebooting enterprise collaboration: the emerging Social Intranet

November 1, 2010
 

Social Intranet, originally uploaded by fredriclandqvist.

Collaboration runs the show in any business, since we all are social creatures and even if mechanical devices helps us to become more networked it all boils down to our inherited path of social constructs. Internet have been the melting pot of new opportunities, and lately with masscollaboration and macrowikinomics we see emerging new practices in basically any domain.
So why is still the Intranet such an difficult place to be in? Land of confussion!
Well from my researchers perspective, having the intranet as platform perspective it is all pretty clear. We lack the open tinkering and innovation of the Internet. Command and control still runs the internal scene, not only from a techie perspective, but even more in terms of governance of the intranet (instead of networked/community based intranet governance?) and use patterns. Business models and ways of working do not change that easy! All Enterprise 2.0 gurus share the same stories about angst to change, and user adoption of the emerging social collaborative platforms, regardless of brand of choice.
From the end-user perspective, we get disjoint end-user experience and clutter rather than slick, simple and seamless workspaces where we are able to contribute and share in the on-going conversations inside and outside the corporate walls. The traditional intranet that we all have used, do reflect top-down publishing metaphores and sometimes look like maze-like gigantic fileshares. Side by side to this creature we have also seen the growing use of collaborative (CSCW) platforms since the 90’s now reshaped in web collab workspaces, such as Sharepoint or the like. When the ambition is set to become the web desktop for any user, we also link to business applications that is supposed to support our daily work (tasks). Sadly the abundance of business apps really clutter the user-experience. Seamless is the last word the end-user use in my research. The remedy is then focused on knowledge discovery, or as the end-user puts it: I want to Google my internal work spaces, rendered as the intranet. Not an easy task, as we all know!
Rebooting the business? Why social web themes outside will drive change inside…
Intranet challenges derived from experience, research and elsewhere that any Intranet Manager needs to think about
  1. Findability
  2. Connectivity / Connecting People
  3. Interoperability / Integrated
  4. Ease-of-use
  5. Externalisation
  6. Mobility
Do these reflect your business challenges as well?
The 5 mega-trends in the intranet space, envisioned from Jane McConnell:
#1 The intranet is becoming the front-door into the “workplace web”, #2 team-oriented, #3 real-time,  #4 place-independent, #5 people focused
How to disenthrall the personlized one-stop-shop (portal) intranet paradigm
The last decade most organisations have joined the enterprise portal journey. The casualties, and wounded from the trenches with intranet-professionals tells a bloody story for us to consider going forward. Failures in enterprise portal implementation and governance, is one of the pillars in knowledge management research in conjunction with (CSCW) collaboration backdrops! Is it possible to address the challenges above from an different angle? Through the cues in emerging Collective Action with Electronic Networks of Practice, and new ways of working for the communications guild with tight intersection to everyday work, so things do not get lost in transmission!
What new intranet design implications decrease the portal-peril?
part #1
If you mash the 4 first challenges (ease-of-use, interoperable, connected and findable) into the stew. You have too spice the design with new social flavor (emergent social software platforms) and information-mechanical (semantics) devices. First one-size-do-not-fit-all, hence the one-stop-shop will always be problematic from a information architeture  perspective. (FYI I wrote this popular science printed matter 2006, What is the right information to the right person at the right moment?)
While using Internet you use Google to locate things, but this space has become more social with referals (social objects). Google’s business model to deliver all information to all anywhere, will inside the corporation become a similar claim for the Intranet manager: ‘The intranet will be the access to all information and people, anywhere, everywhere using any device.’ Pretty bold, but as Mark Morrell Intranet Manager at BT tells his story, this overarching perspective makes his Governance model actually more crispy.
The intranet with only one landing page, being a big search button?
In the best of worlds, the internal information environment consisted of well hyper-linked resources, where content provision practice flourished with world-class information management  and all things where open to anybody. Then this might apply! Sadly, most enterprises consists of closed silos, abundance of both structured data (hidden in information systems) and unstructured data ( all the rest!) Common sensical approach to information management and structure will obviously improve findability and emerging search patterns. This part of the cake, isn’t a redesign thing, it is a never ending story of refinement. With smart-mechanical-devices (info-flow and the meta-data gadget [1,2]) givin’ a helping hand in any content provision, to lower the threshold we will see improved intranet findability.
For all of us trying to find relevant and timely content on the intranet to solve our daily issues and pains, we frequently use social networks to make-do. Connected to the corporate collective intelligence is key. This is why emerging technologies that fosters and cultivate networking and participation thrive, such as Yammer (microblogging). Cross-talk in large distributed work environments is difficult, and the ol’ school CSCW, Document Management and work-flow paradigm didn’t fullfill the ease of contribution. Several of the large scale implementations of i.e. Sharepoint2010 sites I have used for my research, have seen a exponential growth of Yammer use, contrasting the management pref. choice being Sharepoint ;-) simply because it is easy. The same goes with other more open collaborative platforms, such as wiki or blogs. Where trad. CMS contrasts simplicity in Confluence Wiki or WordPress. Interesting enough is that the better user adoption we get from collaborative platforms (open) the better findability we get! People want to have their intranet as easy to network within as Facebook, and simple to contribute in as Wikipedia, or in the blogosphere, and simple social enabled organisation as Delicious.
Interoperability, the rope-trick to keep it dead simple, as with the use of rss. If we get the second wave of users in the collaborative environment to contribute according to our high information management standards and policies with good and helping tools. We get content chunks that will be able to mashup with simple means as web oriented architecture suggest. Contrasting more complex schemes as SOA! Simplicity works, and makes sense.
When we use mashup technologies inside the intranet, social enabled collaboration and pragmatic information management we actually get ease-of-use as the business value from start. The intranet moves away from being indifferent (top-down) to become everyday work. Hence the emerging social intranet. Not one-stop-shop but a web of things, places and people connected as with Internet. Obviously intersected with SSO and proper Identity Management tools (back-end portal services). Push, pull and real-time into one vidid, and living intranet conversation!
social intranet
part #2
Externalisation and Mobility challenges. The conversations within the corporation on all levels will prosper in the emerging social intranet, but what happends with all the daily conversations that we all engage in outside the corporate walls? Social Media is all over the place, and many knowledge workers do have extreme mobile workspace environment (inluding myself). The collective intelligence and participation on the Net through either stationary or mobile devices is already in action. Sanity check reveals that many times the ordinary business users, prefer to set-up simple collaborative environments such as Google Apps / Docs with their professional networks outside the firm, instead of using the internal platform. Why you might ask, well simplicity and easy access to connect and intersect in inter-organisational conversations. This challenge, will evolve into the open-intranet (which already some corporations use daily). At the fringe of the enterprise, we see new value networks emerge. Outstanding question, what will remain in closed silos inside the intranet? and how open and tranparent do the enterprise dare to become. Loosing control and behave according to the five principles for the age of networked intelligence (wikinomics and macrowikinomics) #1 collaboration #2 openness #3 sharing #4 integrity #5 interdependence.
How do we cope with this more complex semi-internal information environment?
Diversity of talent! Organic learning, flourish! Customize to the context

The pillars of the Earth: web squared a sanity check

August 17, 2010

We all get enlightened ideas, and creative innovative challenges popping up in our minds while being at ease. Not feeling the stress from everyday life, as i.e. being on vacation.

The emerging information shadow of intelligent things, combined with our social fabric will change the perception of everyday life. Augmented Reality has changed the way we look at real things, and get new lenses. Hyped to far reaching crescendos, but still in its fancy! Stepping back into more useful challenges, we realise that the apps we are about to try out do reflect more common grounds, such as shopping helpers to do well informed choices based upon both referral social constructs, as well as pricing and location angles.

This summer, I embarked into a very nice visit to Sicily with family and friends, and while being abroad I realised a few things:

  1. The lack of connectivity, due to stupid roaming deals amongst telecom operators. While at home, you use your mobile device daily to look-up things relevant to where you are, and what you are up to at the moment. Held back by costly data-traffic deals, you feel held back by the opportunity to be connected as a tourist. Trying to locate a WiFi hotspot….. Why can’t one buy a travel-pack from your telecom operator to a specific destination? I would be happy to pay a fixed price for the ease of use….
  2. Shopping, as a nice treat when being a tourist! Ask my wife ;-) How do one compare the things available in the local setting with a global networked manner, to do well informed choices?

Web Squared do hold several options, to bridge smart things and places with mobile devices and the Net with its ever-growing social scene. Who wouldn’t be happy to raise a question about a shopping choice, and get advise from both comparison services and friends!

With all emerging web services, and mobile devices and smart things we have now a scent of what will become a reality sooner than later.  Given that I am ‘trigger happy’ when it comes to early adapter of technology, I recall one of my first mobile video encounters, sharing my experience from Milano at the Dome with the family. Crappy lo-fidelity and high-cost! Second, my first cracked iPhone that my beloved kids nicked at pool site in Turkey viewing YouTube clips from Donald Duck. The result a phone bill from hell. Lastly a recent real scenario: my wife finds a very nice product on site in Sicily, and I realise that I would like to compare both local and other on-line options to compare the product at hand. Challenged by the in-built constraints with both expensive mobile data price models, and a less coherent and seamless, easy to use service pack. My mind started to wander, if this wouldn’t be a perfect mashup social and networked business model? In its simplest incarnation, a bar code scanning app for the iPhone and an SMS-service, while being abroad. At home with fixed mobile data cost, a more seamless app with connections to Google Product Search and social consumer networks.

Coming back to work reading my flooded reader-feed finding a on-spot article, I started to use an app called Bakodo (bar code in Jap.), and it works ;-) Well it have obvious drawbacks given that it still is mainly focused on US, and do not hold a good back-end data raw material. I used my summer reading, Pillars of the Earth and got a quick response.

Bakodo iPhone AppBakodo ScanBakodo iPhone App, result listView Result in Amazon

Other bar codes didn’t match due to the constraints of raw data in the information shadow. Building a Cathedral takes craftsmanship, time, resources and effort, given the book  I read, and the same goes for the information shadow.

Similar, experience with Foursquare, WikiMe and several other location based thingy’s that I use daily. I am thrilled about how this set of services, apps and uses will meld into seamless everyday solutions.

The mashup economy, and future business networks will strengthen the consumers and improve the services, and product we use daily. Buying groceries and get detailed information about how sustainable choices you make daily, to well advised choices being in travel mode.

Our kids take this for granted, and my son (8yrs) who is a knowledge seeker, do expect my iPhone with all the apps, provide him with timely and well-matched knowledge discoveries(i.e. Wolfram Alpha my most expensive app). Drop any subject, and you will get the information handy to answer your kids.

Wolfram Alpha iPhone App

Or as Shazam looks-up new music you hear, since my doughter wants her dad to update his preferences from the Beatles?!, and connect to new vibrant youngster music ;-)


Moving targets: playin’ the networked web governance game

July 13, 2010

The web emerges into most parts of our daily life. In our everyday office hours, information and conversation interplay through the lenses of the web, either internally through the intranet, or externally through all our interactions with web sites and services. Obviously this blurs into our more nomadic urban life, where our mobile devices serve up as our embodied knowledge network expanders. The emerging lifestyle with blurred realities, work, family and friends do stress new ways to govern our enterprise web spaces. Networked conversations in your private and professional life have to be a learning process.

In my research and practice, Web Governance repeats as one unsolved riddle, both for large enterprise portals (read intranet) or external web portals and sites. This governance theme have been heavily debated in communities of practice amongst Internet and intranet professionals, where several really good ideas and practices have been elaborated to find a design pattern that fits for purpose in our networked business environment. The term Web will in this context cover the enterprise information and communication spaces where web technology is the key delivery mechanism, be it enterprise portals / intranet, internet sites or extranet in all modalities stationary/mobile. Inside the corporate wall and outside web governance have different set-up, but when the open and networked everyday life unfolds, things will be very similar.

A few areas that still need to be ironed out are (focus in this blog post on #3):

  1. Intersection between business strategy, decision making, operations and web governance. Who owns the enterprise web platforms when everything becomes web? Depict the areas of responsibilities? Mark Morrell @ BT reveals his tales from the trenches…(being web manager)
  2. Web governance and IT governance, flip side of the coin? or a multi-faceted shadow entity? Since the Web do have heavy implications to the ICT environment for any enterprise
  3. User Adoption, and engagement in the continuous evolving business demand to everyday use of Web platforms.

Pre-condition: Every large web site is a complex adaptive system

A complex system is a dynamic network of agents (which may represent cells, species, individuals, firms, nations) acting in parallel, constantly acting and reacting to what the other agents do, John Holland

Can we govern a series of moving targets?

The control of a complex adaptive system tends to be highly dispersed and decentralised

The overall behaviour of the system is the result of a huge number of decisions made every moment by many individual agents

A networked Web Governance model….

Networked Web Governance

Networked Web Governance

This simple work-flow illustration stretches to the two core implications with User Adoption and conversation and pragmatic steps to make ‘the Web’ space development more transparent, second the ‘builders‘ view. The latter have been pretty detailed over the years with a set of useful good practices and patterns, such as Enterprise Architecture, ITIL, agile methods and other means to deliver new features to the Web.

The core problem, relates to the initial conversation amongst actual end-users, about i.e. their intranet experiences and business demand. Over the years we as practitioners have tried to take ‘hostages‘ through different means of end-user participation methods (i.e. UX), but in most cases I have discovered both in practice and research we end up having’ the ‘developers‘ (web professionals) driving the scene. The developer’s guild will obviously encompass, both ‘content owners’ and communication professionals, and all different pieces of the ICT folks trying to deliver the Web technologies. I know it is pretty unconventional to pair the communication professionals and ICT folks into one coherent group, but in reality they have melded together.

Obviously, as with Intranet Managers, they usually derive from the communications guild, but since they have to cope with a ‘social technology artefact’ being the CMS, Portal, Search or whathaveyou techie stuff, they learn to master the language of the ICT folks to be able to reach for their everyday business demand to deliver a decent working platform to undertake their craftsmanship. Similar to the ICT people working close with the communicators, they sooner than later try to become web communication ‘savvy’, with some difficulty ;-) . Regardless of this, these two Communities of Practices have so far represented the ‘business’ in the lion part of all decision-making bodies to deliver the intranet, enterprise portal or Internet sites. All in all they do represent the Professional Web practices, meaning people working everyday delivering content or technology for the Web.

With the advent of Emerging Social Software Platforms, Andrew McKefee (read web 2.0 technologies) there is a new player to the Web Governance game: the business end-user, who contributes daily through their ‘in-the-flow’ conversations with peers. In IS research, the Diffusion of Technology and Innovation is omnipresent! There are bulk loads of stories/research data from ERP, CRM, CSCW and so forth that show how crucial User Adoption is to reach for real business values, and how often misuse, no-use and so forth diminish the outcome of the investment in any ICT platform.

The ambition with the outlined and proposed (simple) Web Governance Model is to bridge this gap through open-conversation spaces (emerging social software platforms, web 2.0 technologies). To be able to cultivate a vivid, cultivated community that in a highly dispersed and networked manner engage in the development and change of the enterprise Web platforms.

Web Governance, today and cues to the future

As many gurus within intranet and web, have stated there are some commonalities for an i.e. Intranet Strategy and Governance model. Mr Martin White compiled a simple and descriptive model 2007 that still works as good bedrock for our conversation. Lacking in this model is User Adoption and Participation. It has three dimensions: steering, operations, and lastly development. As stated by Martin White , Jane McConnell, Gerry McGovern and others in the ‘guru‘ conversation, there is no one-model-fits-all! The set-up for any given enterprise has some similarities or patterns, but then reality comes in and strikes back. In the best of worlds we all would like our key leaders and managers, such as the CEO, CIO, VP HR, VP Communication etc to become owners of the Web Governance.  Over the years, and in enterprises that have a more matured governance model, they do act in the Web Governance space; in other it is less obvious who will take the lead in all this. It would also be very nice to have the strong leaders/managers from the key areas in the business to take active part in the governance of their enterprise web, such as marketing, sales, supply chain, operations or Research & Development.

Simultaneously with the efforts to bring the managerial resources to the dinner table, there is a need to close the gap to the IT-Governance model. Sometimes these resources do overlap, sometimes not. In several cases that I have written about in my research there is an emerging practice to deal with web governance, but this is continuously interlinked with the means (money): The IT-governance people do act and own the money to invest in the infrastructural pieces that make-do of any Web. Power Relations and politics!!!

Too play any game, as board games like chess, backgammon or why not Monopoly, we all need a set of common rules (standards, policies, operating procedures), but the actual game playing is like a live soap-opera. In the Networked Web Governance model, the main idea is to bring in ‘social constructs’ derived from the open-source movement. If the model is able to cope with different levels of granularity, dispersed open decision making amongst many agents in real-time through Emerging Social Software Platforms  we will be able to boost User Adoption.

The democratisation of the business demand and change conversations from the Web Professionals scene to all users, with a strong focus on Communities, will be the lever. Essential in all this, is that when the developers ‘black box‘ is open, and the conversation flows. The users do not have to cope with professional ‘lingo‘ to express their needs, instead the social fabric of networks will bridge this and make-do of the conversations and translations between practices.

All Artisans, like ICT-folks, Communication pros’ use different means and tools to communicate. A common allegory: When you buy a house you invite several different crafts to both translate your ambitions to what the house should look like, what features and uses you intend to have with this artefact in a social fabric. They all translate this into their descriptive models and simplifications to both make-do of their internal practices communication, but also between practices (carpenter, plumber, electrician, roofers, architects and so forth). You as the forthcoming user of the house will have the opportunity to both compile their detailed schemes and models, but most often you trust their craftsmanship.

Sometimes you as a house buyer have difficulties to express your inner thoughts about the social use of the house, and the artisans deliver a house with a disjoint end-user experience….but if you had the option to tap into ‘all’ house buyers networks, combined with the artesian common place knowledge in their standards and guidelines as well as their internal discussion. You would at least have the option to be able to have a more fluent dialog. And hopefully your house would emerge into something you actually asked for, or want move into!


Panopticon or Beacon revisited: What’s the currency of your digital trails and social graphs?

April 24, 2010

The network society have never been more connected, and intertwined and every day we take gigantic steps into unknown territories and the philosophical appearance of ‘you/me’. In my quest, being researcher within knowledge networking in the era of Internet use, it is truly fascinating to sense this adaptive environment. Two well-known Internet brands (Google and Facebook) compete at the frontiers to learn all about the collective mind, and in their ecologies we see several symbiotic application spaces (Twitter et.al.).

Prior to the event of web 2.0 and social media and more specifically Facebook we have never had the opportunity to connect all our facets of ourselves and the networks we act within. The ease of sharing and contribute, is the main motivation for people being engaged online, since it strengthen our self-esteem, self-manifestation and persona amongst our peers. Recent emerging technologies from either Google (Buzz) and present also Facebook (Open Graph API) stress the privacy issues into new terrain. Before the event of Internet where we expose our everyday life into the digital trails of our information quest, and social networking, we didn’t have to tailor our privacy settings [1]. Some countries use surveillance on their citizens (panopticon)……are we heading the very same path on Internet? Many Internet savvy peers, who question the ‘good’ of letting your digital trails and contributions to become the currency for large brands, will reinvent tools and practices to act under the radar of corporate surveillance, no doubt about it. Whereas the crowd, not being Internet savvy stay put!

Social Mashup- here comes everybody – into one space?

Why, is something we all question in our everyday life online? It feels strange to share conversation space with relatives, peers, co-workers, customers, friends and family (including mother-in-law, and kids… expanded family).  One has to consider who will be presented with your status updates, and sometimes-different networks simply do not comprehend to messages sent. In my case, who is über-social-networked compared to many peers this happens daily.

It isn’t difficult for me being a frequent user of social media; too see these changes as disruptive to the web per se, but also too future business models. Obviously Facebook wants to tap into the knowledge about Us as Google have been doing in a very prosperous way. A snippet of Adsense success and cashflow! 10 reasons why Facebook focus on Facebook and not the open-web ;-) = $!

I really like the idea of making things easy to share, and too network with my peers to connect, and for me the web isn’t the corporate BS stuff that have been flooded since 1995 with indifferent corporate web sites. The frustrating theme in all this is that these emerging standards to do mashup, aren’t interoperable. Open Social and Facebook Connect and Open Graph do not act seamless.

Internet in either modality, stationary or mobile needs to nurture the open arena, open innovative and emerging standardisation efforts to build new application layers upon previous efforts, with no proprietary owner of one protocol. My hope is that Open Social and Open Graph use will merge into a more coherent social networked space. We all need filters to cope with information overload issues, and in that social search and social networking becomes our most tangible use patterns (Search Patterns, Design Patterns for Social Web). RSS, Twitter and future use of Open Graph will evolve in this individual channel and conversation filtering. But it won’t erase my need to embark into different search patterns. My social networks gathered in i.e. Facebook do not always match the everyday needs I have, so I don’t think Facebook will eat the whole cake from Google or similar places.

Facebook Beacon revisited, or a Google Buzz big step-into ‘social-surveillance-shit-creek’ ought to be learning spaces for these innovative brands, but still they sometimes act in such a hyper-speed manner without consideration, reflection and thought through mind-sets. Yes, innovation – but to what cost? In the best of worlds we get crowd sourcing and knowledge networking for the common good, the flip side of the coin is mobs where ignorance shows its ugly face. The ease to lever in the social contribution value chain from viewer, listener, to lastly become curator is a good thing, since the more people share the closer we get in some sense. Smart-mobs taking the means at hand to change the power relations overhaul countries with less transparency and democracy.

Lastly a reflection about the conversation about Enterprise 2.0.

I have been engaged to many different arenas to talk about the change, and what strikes me is the lack of overview perspective. IT-folks do get hooked upon the emerging technologies, but fail to go beyond the developers’ backyard. PR/Media/Marketers gurus do build early adapters networks of in-breed conversations.  But neither of these practices builds cohesive groups with mixed resources, since they have different quests to the business landscape. All reflect early adopters that test and develop the maps in the new human social terrain. Meantime everyday users contribute daily, without tag themselves as social media savvy or gurus. This later mass of people reflects all other areas within our corporations of today.

If leadership want to build future Enterprise 2.0 business, they need all of the corporate clans to collaborate and coordinate their conversations. The problem is that we are living in two different time zones, since change on the Net is in hyperspace speed, whereas internal enterprise change takes much longer time. Still intranet is a poor reflection of Internet behaviour, and usually way behind in ease of use. Mashup of our daily lives will continue, no doubt, but consider the less than zero business model always have a flip side of the coin. Your Privacy – the most tangible asset of our time.


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